About us

About HTRD Apparel

About HTRD Apparel Founded in October 2025, HTRD Apparel was born from the streets, inspired by hip-hop culture, and built for those who live with purpose.

 We don’t just create clothing. We represent a lifestyle.

HTRD stands for confidence, ambition, and self-expression. Our brand is influenced by rap culture, urban energy, and the mindset of people who grind for more.

This is for the ones who move different. Think different. Live different. 

We believe style is a form of power. It’s how you show the world who you are without saying a word. Every piece we release reflects strength, authenticity, and individuality.

We don’t follow trends. We create our own lane.

 HTRD is more than fashion — it’s a movement for creators, hustlers, artists, and visionaries who refuse to blend in.

 This is your voice. Your story. Your legacy.

Welcome to HTRD. Stay hungry. Stay real.